Additionally, we observed the presence of a REAL post office near our store. Given that post offices serve as a means for people to convey their emotions, we aspired to harness this symbolism, transforming our store into a space where individuals from diverse regions could connect, share their feelings, and build connections. As a result, we promptly embraced the "post office" theme.

The selection of languages has become the next topic of extensive discussion. Due to limited wall space, we aim to keep the wall's elements as concise as possible.

In this case, should we consider including Chinese in addition to Japanese and English? If we choose to include Chinese, should it be in simplified or traditional Chinese or both?

The interior design is designed with three key goals in mind: to clearly communicate the details of three distinct events, to create a natural flow that guides visitors through these events, and to captivate attention. While it operates as a retail space, it also serves as an exhibition, ensuring that all visitors, even those less inclined to interact, can appreciate the experience and gain insights into the local culture.

After four rounds of revisions, engaging in dialogue with team members who possess professional knowledge in architecture, scrutinizing material selections, and factoring in financial and construction considerations, we reached a conclusive final design.

I designed the entrance-facing wall into a captivating mailbox display, featuring 16 yellow mailboxes and one set aside as a sample with explanations,drawing in passersby to explore the store. This wall, as a focal point, doubles as both a decorative feature and an exhibition space. At the turn, a Q&A section naturally transitions into a cognitive map on the right-hand wall, dominated by an expansive local map that commands attention. To save space and encourage visitor interaction, sticky notes and pens are affixed directly to the wall, inviting visitors to post their insights. The third activity, designed to be more interactive and requiring greater visitor participation, is given a smaller space and is equipped with four postal bags, each themed for different messaging options.

After careful consideration of budget, manpower, time, and safety, we opted to keep the wall's original wooden texture uncovered, resulting in an overall aesthetic that is natural, bright, and welcoming, with strategic uses of bright yellow to draw the eye to specific sections.

Given that the store is a short-term pop-up, open for only three days in a specialized location without direct competitors, and that it offers products that are deeply rooted in culture, unique, and available in limited editions, the business models employed should be tailored to small-scale, artisanal operations.

With improvements, there was a notable increase in store entry and engagement rates in the afternoon.

Additionally, I observed a significant and previously overlooked demographic: children. They are the most active visitors and contribute positively to the store's atmosphere. While they may not have purchasing power, their accompanying family members do.

Thus, on the second day, I quickly implemented a special service plan targeting children. We purchased treats and snacks to offer them; for local primary school students, we organized a quiz with rewards. If they answered questions related to the postcards correctly, we gifted them a postcard.

Coincidentally, one of the children who had created a traffic sign featured on a postcard visited the store, and we were delighted to present him with a set of these postcards.

Prior to launching the 'Wanna Know' pop-up store, our involvement in the Ito Revitalization (︎︎︎click) project laid the foundation.

This initiative, spearheaded by the owners of a local bicycle shop and Ito's community leaders, tasked us with creating a map for the shop and formulating a strategy to draw tourists and motivate younger generations to revisit their roots.

Interestingly, the Ito Revitalization project served as the catalyst for the pop-up store. It caught the attention of Izu government officials during our final presentation, highlighting our innovative approach and leading to further opportunities.